PIZAPIEZA Restaurant
PIZAPIEZA is a modern pizza restaurant selling pizzas ranging from traditional, unique, and custom orders. The name references the common saying ‘to-MAY-to, to-MAH-to’, which reflects the idea that even non-traditional pizza combinations are still pizzas. The brand attempts to expand the ideas of what can be pizza with its menu, while adapting typical pizza branding with a more expressive approach.
PROJECT OVERVIEW ― CONCEPT WORK
Brand Identity
Logo Design
Packaging Design
CREATIVE SKILLS
PIZAPIEZA Branding Elements
To keep the brand associated with pizza, but still maintain its concept of embracing the non-traditional, the primary colour for the brand is a bright blue, while commonly used pizza brand colours (red, green, orange) are saturated to create a more playful energy.